About Me

Diverse experience as a marketing professional, with a proven record in managing a wide variety of marketing programs and campaigns. Amit have assisted various marketing teams to develop multi-channel digital marketing strategies and lead generation tactics, including website marketing, email marketing, lead life cycles funnels, lead scoring models, social advertising, sales and marketing alignment, on-boarding on Marketo, Eloqua and SFDC, and more.

Through his experiences he acquired knowledge of marketing automation best practices, specifically in Marketo and Eloqua , as well as end to end Marketo and Salesforce integration.

Certification(s):

Award(s):

• RightWave Excellence Award by CEO

Specialties:

• Marketing Automation
• Marketo/Eloqua Optimization
• Integrate marketing and sales systems
• Marketing Operations
• Lead Management and Data Governance
• Sales Force CRM
• Marketo / Salesforce.com implementation
• Numbers driven “test & learn” campaign optimization
• Ad hoc analytics and pipeline data mining
• Lead Scoring
• Lead Nurturing
• Responsive Design (Email and Landing Pages)
• Expertise in MS-Excel
• Good knowledge of Marketo APIs